BEHIND THE BRAND
I am the Creative Director and Owner of boii. boii started out of a need to be true to who I am, to live passionately and to do good. It is about creating a life that is unconventional, connected, creative and fearless- a life that is unapologetically mine.
boii is a slow fashion women's clothing line that focuses on reducing textile waste while living a life of passion. Each product is created by using discarded materials otherwise destined for the landfills or the ocean into wearable statement pieces, giving each one new life and renewed beauty. Elevated with every detail in mind, boii pieces are created to make a true statement when worn, one that is unique as each soul that wears them. Quality, individuality and sustainability drive boii designs. During the design process it is important to ensure as many recycled materials are used in each piece of clothing and the impact of each item is calculated and shared on the product page for anyone to see. Each piece is consciously considered and each thread brought to life connecting all of us and our stories .